Los Angeles—July 2005—The American Society of Echocardiography (ASE) today announced that JR Associates president, Judy Rosenbloom, has been named Coding and Reimbursement Consultant.

On an ongoing basis, Rosenbloom will provide strategic consulting for the ASE membership. A former ASE board member and Advocacy Committee member, Rosenbloom is deeply familiar with ASE’s structure and contributions to the echocardiography community. Her knowledge of the organization, her understanding of its members’ needs and interests, and her decades of success as a reimbursement expert and healthcare industry entrepreneur make Rosenbloom an ideal selection for this position.

In addition to her other responsibilities, Rosenbloom will develop a reimbursement newsletter that features timely news and insights about a diverse spectrum of coding and reimbursement topics.

“I’m honored to contribute to ASE in this new capacity, and I look forward to advancing ASE’s stature as the premier professional organization for echocardiography practitioners,” Rosenbloom said.

ABOUT JR ASSOCIATES JR Associates is a reimbursement consultancy that specializes in helping device manufacturers, venture capital firms and healthcare clinicians find the fastest path to the most profitable coding, coverage and payment solutions. For more than a decade, JR Associates has served some of the most respected and innovative companies in the healthcare industry with proven, practical solutions to complex reimbursement challenges. For more information about JR Associates visit the website at www.1jra.com, or call the Los Angeles headquarters at 818-344-4380.

ABOUT ASE The American Society of Echocardiography (ASE) is a professional organization of physicians, cardiac sonographers, nurses and scientists involved in echocardiography, the use of ultrasound to image the heart and cardiovascular system. The organization was founded in 1975 and has more than 11,000 members nationally and internationally. For more information on ASE, visit www.asecho.org or ASE’s Public Information site, www.SeeMyHeart.org.